As you enter your forties, the changes in your skin and face become increasingly noticeable. These shifts are primarily driven by declining collagen production, a slowdown in skin cell turnover, and the cumulative effects of environmental exposure. Understanding what happens to your skin during this decade—and how to effectively address it—can empower you to take control of your ageing journey.

The structural changes in your forties

Collagen, the protein responsible for your skin’s structure and elasticity, begins to decline more rapidly in your forties. While collagen production naturally decreases by about 1% per year starting in your mid-twenties, hormonal shifts in your forties—particularly the gradual decline in oestrogen—amplify this loss. This drop in collagen weakens the skin’s support system, leading to sagging, fine lines, and a noticeable loss of firmness. Additionally, elastin, the protein that allows skin to “bounce back,” also diminishes, further contributing to the skin’s reduced resilience.

At this stage, you may notice the emergence of deeper nasolabial folds, marionette lines, and a less defined jawline. The cheeks can lose volume and appear hollowed, while under-eye bags or tear troughs become more pronounced. These changes are compounded by the skin becoming drier and thinner, resulting in a dull, less radiant complexion.

Targeting ageing with advanced aesthetic treatments

In your forties, it’s not just about addressing what you see on the surface; it’s about targeting the deeper structural changes happening beneath the skin. The right treatments offer a range of effective solutions tailored to these specific needs.

HArmonyCa

HArmonyCa is a hybrid injectable combining hyaluronic acid and calcium hydroxyapatite. This innovative treatment provides immediate lift to areas like the cheeks and jawline, which tend to lose structure, while simultaneously stimulating collagen production for long-term improvement. The dual action makes it a standout treatment for women in their forties who are seeking both lifting and tightening effects.

Sofwave

For those looking to tighten sagging skin without downtime, Sofwave is a cutting-edge ultrasound-based technology that stimulates collagen and elastin production deep within the dermis. It’s particularly effective for lifting the brow, tightening the jawline, and improving skin texture on the neck. Unlike more invasive options, Sofwave offers gradual, natural-looking results with minimal discomfort.

Profhilo

One of the most popular treatments for addressing age-related changes in the skin, Profhilo delivers pure hyaluronic acid beneath the surface to deeply hydrate and improve skin laxity. It works by spreading evenly across the face, neck, or décolletage, stimulating collagen and elastin synthesis. The result is smoother, more elastic skin that glows with health.

Polynucleotides

Derived from DNA fragments, polynucleotides repair damaged skin tissue, boost hydration, and stimulate collagen synthesis. Polynucleotides are particularly effective for tackling crepey skin, fine lines, and a lack of elasticity in areas such as the face, neck, and hands.

Botox

While collagen-stimulating treatments address the skin’s deeper layers, Botox remains one of the most effective options for targeting dynamic wrinkles caused by muscle movement. In your forties, Botox can soften forehead lines, crow’s feet lines, and frown lines, preventing them from becoming more deeply etched into the skin. When administered by an expert practitioner, the results are subtle and natural, maintaining a refreshed appearance.

Supporting results with skincare and lifestyle

While treatments can address deeper changes, skincare plays a vital role in maintaining and enhancing the results. In your forties, your routine should include ingredients that stimulate collagen, such as retinoids and peptides, as well as antioxidants like vitamin C to protect the skin from environmental damage. Keeping the skin well-hydrated with hyaluronic acid-based products is also essential, particularly as dryness becomes more pronounced.

Daily sunscreen use cannot be overstated—UV exposure accelerates collagen breakdown and contributes to pigmentation. A rich night cream or reparative serum can also help replenish the skin overnight, when cell renewal is at its peak.

The role of supplements in collagen support

Collagen supplements have become increasingly popular among women in their forties, and for good reason. High-quality supplements containing hydrolysed collagen peptides can enhance the body’s natural collagen production and improve skin elasticity. Options like Absolute Collagen or Evernutri EverCol are ideal for incorporating into your daily routine, providing visible benefits over time. Look for supplements with Type I and Type III collagen, as these types are most abundant in the skin.

Taking a holistic approach

In your forties, a combination of targeted treatments, tailored skincare, and supportive lifestyle choices can yield transformative results. Consulting with an experienced aesthetic practitioner ensures that your concerns are addressed with a bespoke plan that complements your unique skin needs. With the right approach, you can preserve your skin’s health and vitality, maintaining a natural, youthful radiance well into your later years.

If you’d like to learn more about the options, click here to enquire or to book a consultation with an expert.