When you hit your 40s, your skin starts to tell a new story. Fine lines become a little more defined, your once dewy glow can fade, and you might notice areas that look a little less lifted or firm than before. But while these changes are a natural part of the ageing process, there’s so much we can do to support your skin and help you feel like the best version of yourself.

The good news is that your 40s can be a time to refresh, rethink, and really invest in treatments that work with your skin, giving you results that are subtle, natural, and long-lasting.

The power of skincare in your 40s

First things first: a good skincare routine is your baseline. In your 40s, skin cell turnover slows, collagen production dips, and your natural moisture levels can drop. Ingredients like retinoids are brilliant for boosting cell renewal and keeping skin looking fresh and smooth. Vitamin C is another key player, it helps brighten your complexion and protect against daily damage from UV rays and pollution.

Peptides and growth factors are also fantastic allies, helping to support your skin’s structure and keeping it looking plump and healthy. In clinic, I always recommend clinically-backed pharmaceutical skincare that’s formulated to penetrate deeply and deliver results. Think of it as the foundation that sets everything else up for success.

When skincare needs a little extra help

Even with the best routine, sometimes your skin needs more than just topicals, especially in your 40s, when you start to notice real changes in firmness and volume. That’s where treatments like injectables and advanced skin boosters come in.

Profhilo is a favourite of mine for patients who want a quick, noticeable boost in hydration and elasticity. It’s an injectable hyaluronic acid treatment that doesn’t add volume, but rather spreads through the skin to deeply hydrate and improve texture. If you’re feeling like your skin is a bit crepey or lacking that bounce, Profhilo can be a game changer.

Profhilo Structura is its younger sibling that goes a step further. It’s still based on hyaluronic acid, but it’s designed to regenerate the superficial fat pads of the face. It’s ideal if you’re starting to see soft sagging in areas like the lower face or jawline. Structura doesn’t create significant volume, but it does strengthen the face’s architecture, giving a firmer, more supported appearance.

Regenerative injectables: collagen from within

Biostimulator injectables like HArmonyCa and Julaine work in a different way, they don’t just hydrate; they stimulate your body to produce more of its own collagen and elastin. HArmonyCa combines hyaluronic acid for immediate lift with calcium hydroxyapatite to build long-term collagen support. Julaine is a newer addition that I’m really excited about, it’s fantastic for rebuilding skin resilience and improving overall elasticity.

Another great injectable for skin quality is Sunekos. It combines hyaluronic acid with amino acids to rebuild the skin’s extracellular matrix, which can be particularly helpful if you’re starting to notice fine lines, dullness, or crepiness of the delicate skin around the eyes.

And let’s not forget Viscoderm Hydrobooster. This one’s perfect if your skin feels tired or lined, particularly around the forehead, mouth and eyes. It hydrates and smooths, giving you that fresh, healthy look without changing your natural shape.

Botox and fillers: still gold-standard tools

Of course, Botox and facial fillers remain essential tools for many people in their 40s. Botox softens dynamic lines (think frown lines, crow’s feet lines, and forehead creases), giving your face a relaxed, well-rested appearance. Facial fillers are perfect for restoring lost volume in areas like the cheeks, temples, and lips, helping to restore and support your natural features.

What I love most about modern injectables is that they’re about subtlety and enhancement, not about changing how you look. The goal is to look refreshed, not frozen or overfilled.

Putting it all together: your 40s skincare game plan

In your 40s, the best approach is to think holistically: great skincare at home, paired with treatments that work deeper in the skin to restore volume, elasticity, and hydration. It’s not about one-size-fits-all solutions, it’s about creating a personalised plan that evolves with you.

In my clinic, I always start with an in-depth consultation. We’ll chat about your skin goals, any concerns you have, and what you want to achieve. Then, together, we’ll build a plan that’s designed for your skin and your lifestyle, whether that’s starting with a single tweak or building a complete skin rejuvenation journey.

Embrace your 40s with confidence

Your 40s can be one of the best decades for your skin. With the right care and the right treatments, you can maintain a healthy, vibrant glow that truly reflects how you feel inside, confident, fresh, and ready for whatever comes next.

If you’d like to explore how to get the most out of your skincare and treatments in your 40s, I’d love to see you in clinic. Click here to enquire or to book a consultation in my Kent or London Clinic.